The Roofing Biz Broker Research
Advisory Approach
The Roofing Biz Broker is a specialized M&A advisory firm focused exclusively on the roofing industry. Founded by Claudio Vilas, the firm operates with a clear thesis: roofing business owners deserve representation from advisors who understand the unique dynamics, valuation drivers, and operational nuances of the roofing trade. Unlike generalist business brokers who treat all contracting businesses the same, The Roofing Biz Broker brings deep domain expertise in residential and commercial roofing, enabling them to position businesses more effectively and identify the right buyers.
The firm's motto, "Your Legacy, Our Commitment," reflects their philosophy that selling a roofing business is more than a financial transaction—it's a transition of a life's work. They emphasize confidentiality, preparation, and strategic positioning to help roofing entrepreneurs maximize exit value while preserving the reputation and customer relationships they've built over decades.
Sector Focus
The Roofing Biz Broker focuses exclusively on the roofing industry, with particular expertise in:
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Residential Roofing Contractors: Companies specializing in residential retrofit, repair, reroofing, and replacement services. This includes storm restoration contractors, new home builders, and established residential roofing companies with strong brand recognition in their markets.
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Commercial Roofing Contractors: Commercial and industrial roofing companies serving property managers, building owners, and institutional clients. This includes flat roof specialists, metal roofing contractors, and companies with B2B service models.
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Roofing Services Companies: Businesses offering specialized roofing services such as roof inspections, maintenance programs, coating services, and roof asset management for property owners and managers.
The firm also works with related home services businesses (HVAC, siding, windows, solar) and skilled trades companies that have synergistic value with roofing acquirers.
Deal Track Record
The Roofing Biz Broker has demonstrated consistent deal activity in the roofing sector:
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$6M Florida Roofing Business Sale (May 2025): Successfully closed a $6 million sale of a Florida-based roofing company, demonstrating the firm's ability to deliver strong outcomes in the roofing M&A space.
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$15M Central Florida Roofing Contractor Acquisition (June 2024): Facilitated a $15 million transaction for a leading residential roofing contractor in Central Florida. The company was described as a "dominant player" with proven revenue growth, expanding margins, and strong cash flow—positioned for continued growth as part of a larger roofing consolidation strategy.
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Noland's Roofing Exit: Documented successful exit story for Noland's Roofing, showcased in the firm's media as an example of profitable business sale execution.
Claudio Vilas has been recognized with multiple industry awards, including Top Dollar Producer #1 in Florida (2023), Deal Maker Award for the State of Florida (2023/24), and the Million Dollar Plus Award for four consecutive years (2021-2024). The firm has been ranked among the Top 50 Dealmakers in Florida and has sold over $15MM in transaction volume, ranking ahead of nearly 1,000 business brokers in the state.
Process & Fee Structure
The Roofing Biz Broker follows a comprehensive, structured sell-side process:
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Initial Consultation: Understanding the owner's personal and financial goals, timeline, and exit expectations.
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Business Evaluation: Analyzing financials, market position, operational systems, and key value drivers to determine fair market value.
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Marketing Strategy: Developing confidential, targeted marketing plans to reach qualified buyers while maintaining strict confidentiality.
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Buyer Engagement: Presenting the business to vetted buyers (private equity groups, strategic acquirers, high-net-worth individuals) and highlighting unique strengths.
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Negotiation: Leveraging roofing industry expertise to secure optimal terms and protect the seller's interests.
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Closing & Transition: Supporting the owner through legal, financial, and operational transition steps.
The firm requires exclusivity and typically works with roofing businesses generating $1M-$50M in revenue. While specific fee structures are not publicly disclosed, industry norms for lower middle market business brokers typically include:
- Monthly retainers during the engagement period
- Success fees based on a percentage of transaction value (often modified Lehman or similar structures)
- The firm has indicated typical retainer ranges of $2,500-$5,000/month for similar home services businesses
Buyer Network
The Roofing Biz Broker maintains a proprietary buyer network developed through years of focused work in the roofing industry. This network includes:
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Private Equity Groups: PE firms specializing in roofing, home services, and skilled trades consolidation. Claudio Vilas has demonstrated experience with PE transactions, as evidenced by the $15M Central Florida roofing contractor sale that was "part of a larger roofing consolidation strategy."
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Strategic Buyers: Regional and national roofing companies seeking geographic expansion, service line diversification, or bolt-on acquisitions.
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High-Net-Worth Individuals & Family Offices: Qualified investors seeking recession-resistant businesses in the essential home services sector.
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Industry Consolidators: Large roofing platforms and roll-up strategies looking for add-on acquisitions.
Competitive Positioning
What differentiates The Roofing Biz Broker:
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Pure Specialization: Exclusive focus on roofing—no other industries. This enables deeper understanding of roofing-specific valuation drivers (customer concentration, storm cycles, insurance work mix, recurring revenue, technician retention).
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** roofing-Specific Expertise**: The team understands roofing operations, from production metrics and crew efficiency to materials margin and service department economics. This allows them to position businesses more credibly with buyers.
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Award-Winning Performance: Consistent recognition as top producer in Florida, with multiple million-dollar producer awards and Top 50 Dealmaker rankings.
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Proprietary Buyer Network: Years of roofing-focused dealmaking has built deep relationships with PE firms and strategic acquirers specifically targeting roofing businesses.
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Content & Thought Leadership: Extensive media presence, podcasts, videos, and educational content demonstrating expertise and building trust in the roofing community.
Not a Fit If
The Roofing Biz Broker typically declines engagements that:
- Fall outside the roofing or home services industries
- Have revenues below $1M (below their minimum deal size)
- Lack basic financial record-keeping or accounting systems
- Are primarily asset sales rather than going-concern businesses
- Owners unwilling to commit to a 6-12 month sales process
Team
Claudio Vilas – Founder & Principal Advisor. A recognized M&A advisor to roofing business owners, Claudio has earned certifications including CMSBB (Certified M&A Business Broker), CBI (Certified Business Intermediary), CMAP (Certified M&A Advisor), and CM&AP (Certified M&A Professional). He was ranked Top Dollar Producer #1 in Florida in 2023 and has received the Million Dollar Plus Award for four consecutive years. He is a featured speaker at industry events and hosts a popular podcast on roofing business exits.
Mercedes Larralde – Business Execution Lead. Blends financial expertise with strategic insight to craft compelling, buyer-ready materials and drive successful outcomes.
Alejandro Vilas – Deal Flow Lead. Combines marketing expertise with entrepreneurial spirit to manage transactions seamlessly and deliver strategic outcomes.
Ignacio Vilas – Strategic Partnerships Lead. Leverages legal background and sales expertise to forge partnerships and negotiate win-win deals.
Saijal Suneja – Marketing Lead. Leads marketing vision and strategy, building and executing comprehensive growth initiatives.
Shivani Chaudhary – Marketing Manager. Drives coordination and execution of targeted marketing campaigns.
Geographic Coverage
Primary focus on Florida, with deep experience across the state's major markets including:
- South Florida (Miami, Fort Lauderdale, West Palm Beach)
- Central Florida (Orlando, Tampa)
- Southwest Florida (Fort Myers, Naples)
- Northeast Florida (Jacksonville)
The firm also handles roofing business sales in other states, leveraging a national buyer network and remote deal execution capabilities built during the firm's growth.
Industry Recognition
- Top Dollar Producer #1 in Florida – 2023
- Deal Maker Award, State of Florida – 2023/24
- Million Dollar Plus Award – 2021, 2022, 2023, 2024
- Top 50 Dealmakers in Florida (M&A Source)
- Sold over $15MM in sales volume, ranking ahead of nearly 1,000 Florida business brokers
The firm maintains active membership in leading industry associations including M&A Source and the International Business Brokers Association (IBBA).