Reedland Capital Partners Research
Advisory Approach
Reedland Capital Partners is a boutique investment banking firm founded in 1997 by Robert K. Schachter, with deep expertise in corporate debt advisory and equity financing for middle market companies. Rather than positioning itself as a pure M&A advisory firm, Reedland has carved out a differentiated niche as a full-service capital markets facilitator, combining institutional-quality debt structuring with strategic equity placements and limited M&A advisory capabilities.
The firm's core thesis is straightforward: companies seeking capital—whether through debt, equity, or a combination—benefit from partnership with advisors who are deeply connected to the lending and investment community, combined with the ability to conduct highly targeted, relationship-driven processes rather than mass-market auctions. This approach prioritizes client confidentiality, speed to closing, and alignment of interests through a success-fee-only model.
Reedland's sweet spot is middle market companies with enterprise values between $50M and $500M seeking to raise $20M-$250M in structured debt, or non-control equity placements of $30M-$150M. The firm works across most industries but has particular strength in healthcare, technology, business services, and life sciences. Unlike traditional M&A advisory firms that focus on facilitating acquisitions and sales of entire companies, Reedland excels at capital restructuring, growth financing, and recapitalization transactions where debt and equity must be carefully orchestrated.
Sector & Industry Focus
Over nearly three decades, Reedland has developed expertise across 15+ distinct industries. Healthcare is a significant practice area, with historical leadership from team members who headed dedicated life sciences M&A practices (2005-2010). The firm has deep relationships with healthcare services organizations, behavioral health platforms, and medical device manufacturers.
Technology and IT services remain core focus areas, with particular expertise in software, IT services providers, and hardware/electronics companies. Business services—including staffing, consulting, and outsourced operations—round out the portfolio. The firm also has active practices in energy, utilities, consumer services, manufacturing, and distribution.
Unlike generalist M&A banks, Reedland's industry expertise is expressed through capital structure expertise: understanding how to layer debt, mezzanine capital, and equity for healthcare platforms, how to finance technology buildouts, and how to optimize balance sheets across operational cycles. This is a distinct skill from transaction structuring.
Financial Advisory Approach & Process
Reedland operates on a proprietary, relationship-driven process fundamentally different from traditional M&A banking:
For Debt Advisory: The firm conducts an in-depth analysis of the company's financing needs, industry dynamics, and credit profile. Rather than shopping the company to 200+ lenders simultaneously (standard practice), Reedland identifies 15-25 carefully targeted lenders most likely to offer favorable terms consistent with client goals. The firm then negotiates competing term sheets, manages the entire documentation process, and orchestrates concurrent closing timelines. Loan sizes range from $20M to $250M. The firm has particular expertise in creative structures: senior credit facilities, mezzanine debt, second lien financing, and hybrid instruments that balance borrower and lender interests.
For Equity Financing (Non-Control): Reedland structures minority-interest equity placements (25%-49% of the company) for privately-held middle market companies, primarily working with PE firms, family offices, and mezzanine funds. Unlike control buyouts marketed to hundreds of investors, non-control equity is placed through highly targeted outreach to 10-15 pre-identified investors who have previously signaled interest in this type of capital. These transactions are highly customized with respect to investor protections, governance rights, ROI expectations, and downside protections. Enterprise values typically range from $100M to $500M pre-raise, with equity raises between $30M and $40M at the low end and $50M-$150M in the sweet spot.
For M&A Advisory: While not Reedland's primary service line, the firm has historical M&A experience, particularly in life sciences (2005-2010), and the current team includes professionals with acquisition experience. The firm's M&A work aligns with its broader philosophy: representing buyers or sellers in negotiated transactions where the focus is on finding the right strategic or financial buyer, not maximizing the number of buyers in a process.
Team & Expertise
Robert K. Schachter, Founder & CEO. Schachter has 35+ years of diversified investment banking and capital markets experience, having founded Reedland in 1997. His background spans institutional finance and middle market advisory across multiple market cycles.
David Schachter, President. David brings 20+ years of experience advising private equity sponsors and middle market companies on capital structuring, debt placement, and equity financing. He has deep relationships in the PE community and serves as primary relationship manager for many of the firm's PE clients.
Jason E. Cohen, Senior Vice President. Cohen has been with Reedland since July 1998, providing continuity and deep institutional knowledge. He is a graduate of Colgate University and has spent his entire career in debt and equity advisory roles.
Adam Porcelan, Vice President. Porcelan is an active member of the transaction team, overseeing execution and relationship management for debt and equity placements.
Dick Fuld, Strategic Advisor. Fuld serves as a strategic advisor to the firm. Fuld's background in investment banking and capital markets brings additional depth and credibility, particularly in debt and credit market contexts.
Buyer & Lender Network
Through nearly 30 years of institutional relationships, Reedland has established deep connections with 300+ active private equity firms and family offices familiar with the firm's process. The firm has particularly strong relationships with sponsors focused on lower middle market and core middle market platforms. Extensive relationships with commercial banks, private debt funds, CLO managers, and non-traditional lenders enable rapid debt solution structuring. Relationships with insurance companies, endowments, and other institutional capital providers seek non-control minority equity investments in middle market companies.
Competitive Positioning
Reedland differentiates itself through institutional capital markets expertise (not M&A-focused), three decades of durable relationships with capital providers, bespoke relationship-driven processes rather than mass auctions, success-fee-only alignment model, and obsessive focus on the $50M-$500M middle market segment. The firm values confidentiality, speed to closing, and institutional-grade service delivery.
Geographic Coverage
Headquarters: 30 Sunnyside Avenue, Mill Valley, California 94941. Primarily US-based with relationships across major metro areas. Limited direct international presence; primary focus on US middle market.