Procision Business Brokers Research
Advisory Approach
Procision Business Brokers is a New Jersey-based business brokerage and commercial real estate advisory firm serving the lower middle market. The firm operates with a clear thesis: business owners in the $500K to $5M enterprise value range need comprehensive, one-stop transaction solutions that address both business disposition and commercial real estate needs. Unlike traditional business brokers who focus solely on the business sale, Procision's unique value proposition lies in its synergistic affiliate structure—combining Procision Business Brokers, Procision Commercial Realty, and Procision Business Consultants to provide end-to-end transaction support.
The firm was founded on the principle that today's complex business transactions often require expertise across multiple domains. Many business owners own their real estate or face complex lease assignments during a sale. By offering both business brokerage and commercial real estate services under one roof, Procision eliminates the coordination challenges and misaligned incentives that can occur when sellers must engage separate professionals for business sale and property disposition.
Sector Focus
Procision Business Brokers maintains broad industry expertise across the lower middle market, with particular depth in several sectors:
Retail & Consumer Services: The firm has extensive experience with specialty retail businesses, including boardwalk and seasonal businesses along the Jersey Shore. Their portfolio includes entertainment venues (arcades), food service establishments, and retail stores. They understand the unique dynamics of location-dependent businesses and seasonal cash flows.
Manufacturing & Wholesale: The firm represents manufacturing facilities and wholesale distribution companies throughout Pennsylvania and New Jersey. Their listings have included precision manufacturing operations and vacuum cleaner superstores, demonstrating comfort with asset-intensive businesses requiring specialized equipment and facilities.
Automotive & Industrial Services: Procision has completed transactions in automotive repair and service businesses, bringing expertise to businesses with both trade components and real estate assets.
Business Services: The firm serves professional service practices and B2B service companies, understanding how to position businesses where owner relationships and recurring revenue drive value.
Deal Track Record
Procision Business Brokers has completed numerous transactions across their target markets. Representative deals include:
-
Uncle Mike's Arcade (Sea Isle City, NJ): Procision represented the sale of this landmark boardwalk arcade, which had operated since the 1970s. The firm successfully marketed the business to veteran operators Anthony Shea and Todd DeMott, who rebranded the property as Shorecade. This transaction demonstrates Procision's expertise in lifestyle businesses and seasonal retail operations.
-
Restaurant and Liquor License Sale (Philadelphia, PA): The firm represented a buyer in the successful acquisition of a restaurant and liquor license in Philadelphia, showcasing their capability in regulated industries requiring specialized licenses.
-
Automotive Repair Shop with Real Estate: Procision brokered the sale of an automotive repair business including real estate, illustrating their ability to handle transactions where business and property are sold as a package.
-
Manufacturing and Wholesale Facilities: The firm has represented multiple manufacturing and wholesale distribution companies across Pennsylvania, demonstrating their competence with asset-intensive businesses.
Their listings include businesses across retail, manufacturing, wholesale distribution, food & beverage, and automotive services, with deal sizes typically in the $500K to $5M range.
Process & Fee Structure
Procision's "Comprehensive Selling Process" is a multi-faceted methodology designed to address the high failure rate of business sales—industry data shows only 20% of businesses that go to market actually sell. Their process includes:
Strategy Development: Detailed discovery phase analyzing the business's assets, operations, financials, competitive position, and value drivers. The team develops a customized roadmap addressing pricing, marketing, presentation, and deal structure.
Business Valuation: Formal valuation opinions using industry best practices, multiple valuation methodologies, and current market intelligence.
Maximum Exposure Marketing: Broad-based buyer outreach leveraging their broker network, online listings, and direct buyer relationships.
Transaction Management: End-to-end guidance from offer through closing, including due diligence coordination, financing assistance, and closing support.
The firm typically engages on an exclusive representation basis. While specific fee structures are negotiated per engagement, business brokers in their market generally charge success fees of 5-15% of transaction value, with retainers often credited against success fees.
Buyer Network
Procision Business Brokers maintains buyer relationships across multiple categories:
Individual Buyers: High-net-worth individuals seeking owner-operator businesses, particularly in retail and service sectors.
Strategic Buyers: Existing businesses looking for add-on acquisitions or expansion into new territories.
Private Equity & Family Offices: Lower middle-market PE firms and family offices seeking platform companies or add-ons in manufacturing, distribution, and business services.
Their affiliate relationship with Procision Commercial Realty expands their reach to real estate investors who may acquire businesses as part of property transactions.
Competitive Positioning
Procision differentiates through several key advantages:
-
One-Stop Solution: Simultaneous expertise in business brokerage and commercial real estate eliminates coordination friction and ensures aligned incentives across transaction components.
-
Regional Specialization: Deep knowledge of New Jersey and Pennsylvania markets, including understanding of local economic conditions, regulatory environments, and buyer pools.
-
Certified Expertise: Team members hold professional designations including Certified Business Intermediary (CBI) and Certified Commercial Investment Member (CCIM), demonstrating formal training in business brokerage and commercial real estate.
-
Ethical Framework: As International Business Brokers Association (IBBA) members, they adhere to strict codes of ethics and confidentiality.
-
Boomer Exit Focus: Positioned to serve the massive wave of Baby Boomer business owners seeking exits, a demographic trend driving unprecedented business transfer activity.
Not a Fit If
Procision Business Brokers is typically not a fit for:
- Businesses below $500K in enterprise value (too small for their process to be economical)
- Transactions requiring complex securities registration (they are business brokers, not FINRA-registered investment bankers)
- Sellers wanting limited process or quick closings without proper market exposure
- Founders unwilling to prepare for sale or address operational issues that could impact value
Team
Robert Beach, President: Founder and President with extensive background in business brokerage and commercial real estate. Previously served as Executive Vice President/COO at CenterPoint Group. Leads the firm's transaction activities and maintains direct involvement in key deals.
Bryan Bene, Advisor: Licensed real estate sales agent in New Jersey and Pennsylvania, focusing on both business brokerage and commercial real estate transactions.
Marc Greisler, Vice President of Retail: Brings extensive commercial real estate experience including investment sales, leasing, and asset management. Previously with Marcus & Millichap's Retail Investment Sales Group and Gelcor Realty. Graduate of St. John's University business program.
Melissa Beach, Business Development: Leads business development and client relationship activities.
Richard Shore, Vice President: Senior leadership role supporting transaction activities.
The firm maintains a collaborative culture with approximately 5-10 professionals, bringing 75+ years of combined business and real estate experience. Team members hold professional certifications including CBI and CCIM designations.
Geographic Coverage
Primary focus on New Jersey and Pennsylvania, with specific strength in:
- Southern New Jersey (Camden, Gloucester, Burlington, Burlington Counties)
- Southeastern Pennsylvania (Philadelphia Metro, Bucks, Delaware, Montgomery Counties)
- Jersey Shore communities (seasonal and tourism-dependent businesses)
Office locations in Gibbsboro, NJ and Bucks County, PA provide strategic coverage of the Greater Philadelphia region and Southern New Jersey.