PGP Advisory Services LLC Research
Advisory Approach
PGP Advisory is a San Antonio-based M&A advisory firm serving lower and middle-market companies with $2M-$20M in revenue. The firm operates with a distinctive philosophy that combines Fortune 500 corporate discipline with personalized business brokerage services. Founder and Managing Partner Jason Brown brings over a decade of corporate experience from aerospace, defense, and technology sectors, having worked with Fortune 500 companies including Esterline, Eaton, and American Family Insurance before launching PGP Advisory.
The firm's thesis is that small and mid-sized businesses deserve the same level of sophistication, process rigor, and strategic thinking that major corporations apply to M&A transactions. PGP Advisory positions itself as more than a deal facilitator—it serves as a trusted advisor who may even advise clients not to sell if the timing or terms aren't optimal. This client-first approach builds trust and has resulted in repeat business and referrals throughout the Texas business community.
Sector Focus
PGP Advisory maintains broad industry expertise across five core sectors: Industrial Manufacturing, Professional Services, Construction Services, Healthcare, and B2B Services. The firm's transaction history demonstrates particular depth in services businesses, including professional services firms, healthcare providers (adult day care centers, med spas), retail concepts (food service, pet services), and business-to-business companies (software implementation, workforce management).
Notable industry specializations include:
- Technology & Software Implementation: The firm successfully advised Westward Consulting, a UKG (Kronos) workforce software implementation partner, in its sale to Mosaic Consulting Group in July 2021.
- Healthcare Services: Multiple adult day care center transactions, med spa sales, and healthcare-related professional services.
- Retail & Consumer: Pet grooming/boarding businesses, dessert retail concepts, bar portfolios, and florist businesses.
- Real Estate Services: The firm advised on the sale of a professional services business in the real estate industry to a private equity-backed strategic acquirer in 2024. -Business Services: Workforce management consulting, human capital management services, and professional services firms.
Deal Track Record
PGP Advisory has completed 11+ transactions across Texas and Georgia, with deal sizes ranging from under $500K to several million dollars in enterprise value. Notable completed transactions include:
Technology & Software: Westward Consulting (UKG workforce software implementation partner) sold to Mosaic Consulting Group (July 2021)—a strategic acquisition that expanded Mosaic's Kronos/UKG capabilities.
Professional Services/Real Estate: A professional services business in the real estate industry acquired by a private equity-backed strategic (November 2024). Jason Brown served as exclusive sell-side advisor, facilitating an exit to an acquirer with aligned values on talent and client relationships.
Services Portfolio: The firm has completed numerous services business sales, including:
- Auto repair and tire retail business (San Antonio)
- Pet grooming and boarding business (San Antonio)
- Adult day care centers (San Antonio, McAllen)
- Semi-absentee adult day care (McAllen)
- Local florist (San Antonio, sold to His Garden BEAUTIFUL FLORALS)
- CKO Kickboxing San Antonio fitness center
- FedEx route owner (Georgia, buy-side advisory)
- Barkingham Palace dog kennel and training business (Marble Falls, sold to Bubbles and Barks)
- Los Locos Paleteria authentic Mexican dessert retail (San Antonio)
The firm works on both sell-side and buy-side engagements, with particular strength in Texas-based transactions. While PGP Advisory focuses on Central Texas (San Antonio, Austin), the firm has strategic partners for Georgia market transactions and cross-border capabilities through involvement with the Texas Camino Real District Export Council.
Process & Fee Structure
PGP Advisory runs a structured, professionally managed sell-side process that emphasizes preparation, confidentiality, and buyer qualification. The firm's approach includes:
Pre-Engagement: Comprehensive consultation to assess business readiness, valuation estimates, and go/no-go analysis. In some cases, PGP may advise delaying a sale to build value.
Marketing Phase: Confidential marketing to qualified buyers, leveraging the firm's buyer network and listing platforms. The firm positions businesses to attract serious, qualified buyers rather than maximizing inquiry volume.
Transaction Management: Full support from LOI through closing, including deal structuring, negotiation support, due diligence preparation, and coordination with legal/real estate professionals when needed.
Real Estate Integration: Jason Brown holds Texas Real Estate License #719537, enabling the firm to support business owners with lease and real estate property components in transactions—a unique differentiator for business sales involving owned or leased real estate.
Fee structure information is not explicitly published on the firm's website, which is typical for business brokers in the lower middle market. Engagement terms are likely structured as a combination of upfront retainer/engagement fee plus success fee contingent on closing.
Buyer Network
PGP Advisory has cultivated a diverse buyer network across three primary categories:
Private Buyers/Individuals: High-net-worth individuals, first-time buyers transitioning from corporate careers, and local entrepreneurs seeking business acquisitions. The firm's buy-side advisory work includes helping corporate executives acquire FedEx routes and other asset-backed businesses.
Strategic Buyers: Industry strategics, including the private equity-backed real estate services strategic that acquired the November 2024 professional services target. Mosaic Consulting Group's acquisition of Westward Consulting represents another strategic buyer success.
Institutional/PE Relationships: While the firm's deal footprint emphasizes private buyers, PGP Advisory has completed transactions with private equity-backed buyers and maintains relationships for larger transactions that warrant institutional capital.
Geographic Reach: Primary focus on Texas (San Antonio, Austin, McAllen, Marble Falls) with strategic partner coverage for Georgia through Karl Barham at Transworld Business Advisors of Atlanta Peachtree.
Competitive Positioning
PGP Advisory differentiates through several unique value propositions:
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Corporate Operating Experience: Jason Brown's background as a COO and program manager in Fortune 500 aerospace/defense brings operational rigor that typical business brokers lack. He understands how businesses work from the inside, not just from a deal perspective.
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Real Estate Integration: Texas Real Estate License #719537 enables comprehensive support for transactions with real estate components—a critical capability for businesses that own their facilities or have complex lease structures.
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Honest Exit Counseling: Willingness to advise clients NOT to sell if timing/terms aren't optimal. This builds long-term trust over short-term commissions.
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Cross-Border Capabilities: Involvement with Texas Camino Real District Export Council (Jason Brown serves as Executive Chair) provides international trade connections and cross-border transaction expertise.
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Valuation Expertise: Strategic partnership with Robert Brand, CVA (Certified Valuation Analyst), provides certified business valuation services that establish credible fair market value for negotiations.
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Strategic Partner Network: Affiliations with Caitlyn Kuan (Agifall Advisory, New York), Karl Barham (Atlanta), and Ken Powers (Chicago) expand geographic reach and deal capacity.
Not a Fit If
PGP Advisory typically declines engagements where:
- Businesses fall below their $2M revenue minimum
- Sellers want limited process or quick exits without proper preparation
- Founders unwilling to invest time in business preparation and due diligence readiness
- Transactions requiring significant restructuring or turnaround work before sale
- Businesses with complex legal/regulatory issues that exceed the firm's scope
Team
Jason Brown, MBA - Managing Partner: Founder with 10+ years Fortune 500 corporate experience (Esterline, Eaton, American Family Insurance). Former COO and program manager in aerospace/defense. MBA from University of Michigan Ross School of Business (entrepreneurial finance concentration), BS Mechanical Engineering from Northwestern University. Texas Real Estate License #719537. Executive Chair, Texas Camino Real District Export Council.
Ken Powers - Executive Advisor (Strategic Partner): Principal at Titobi Ventures, 20+ years experience in sales growth and operational efficiency across Healthcare, Technology, Aerospace/Defense, Automotive. MBA University of Michigan Ross (Strategy/Finance), BS Mechanical Engineering Northwestern. Based in Chicago.
Caitlyn Kuan, Esq., MBA - Growth and M&A Advisor (Strategic Partner): Founder, Agifall Advisory (New York). 17 years as consultant, attorney, entrepreneur. 13 years M&A advisory experience across 40+ transactions. Former AVP Global Strategy at MetLife, Engagement Manager at Deloitte Consulting, Senior Consultant at EY-Parthenon. MBA University of Michigan, JD UC Hastings, BA UC Berkeley. Member CA State Bar, Real Estate Broker license.
Karl Barham - Business Brokerage/M&A Strategic Partner (Georgia Market): Co-owner and President, Transworld Business Advisors of Atlanta Peachtree. 25+ years business executive and advisory experience. MBA Goizueta Business School at Emory, engineering degrees SUNY Buffalo. Focuses on Georgia market transactions.
Robert Brand, CVA - Affiliate Valuation Expert: Certified Valuation Analyst (NACVA), provides certified business valuation reports. Former U.S. Army officer (two Afghanistan tours). BS University of Houston. Officer, NACVA Houston Chapter; Treasurer, TABB Houston Chapter.
Andrea Segura - Office Administrator: Human Development background from Galileo University (Guatemala) and Atlantic University (Spain). Customer service and administrative process optimization.
Geographic Coverage
Primary: Texas (San Antonio, Austin, McAllen, Marble Falls, Central/South Texas region) Secondary: Georgia (through strategic partner Karl Barham) National capability: Cross-border transactions through Texas Camino Real District Export Council relationships
Office: 110 E Houston St, 7th Floor, San Antonio, TX 78205 Phone: (210) 580-4178 Email: jason@pgpadvisory.com Website: https://pgpadvisory.com