Heritage Capital Group Research
Advisory Approach
Heritage Capital Group is a FINRA-registered investment banking and financial advisory firm with 48 years of transaction and advisory experience serving middle-market private companies. Founded in 1977 and headquartered in Jacksonville, Florida with a secondary office in Savannah, Georgia, Heritage operates with a thesis centered on developing institutional-quality strategies to help clients raise capital, acquire businesses for growth, and execute exits on their terms.
The firm positions itself as a boutique provider delivering "financial center investment banking quality with the personal touch of a boutique." This positioning reflects Heritage's commitment to meticulous deal management, detailed investor vetting, and collaborative processes that treat clients as true partners rather than transactions. Their advisory approach emphasizes understanding the unique challenges faced by privately held company owners navigating capital markets for the first time or executing major corporate transitions.
Heritage serves both sell-side and buy-side clients, demonstrating equal competency in corporate divestitures, add-on acquisitions, recapitalizations, and equity/debt capital raises. Their geographic footprint spans 17 U.S. states and territories via their FINRA registration, and they maintain global reach through membership in Oaklins, an international organization focused on the middle market with offices worldwide.
Industry Expertise & Sector Focus
Heritage's sector coverage spans 12 distinct industry verticals, with particular depth in manufacturing, healthcare services, business support services, and metals distribution. Recent transaction activity confirms strong execution across aerospace and defense, building products, technology distribution, commercial products manufacturing, and agricultural industries.
From 2024-2026 closed transactions, Heritage demonstrates particular competency in manufacturing businesses (especially metal fabrication, precision manufacturing, building products), healthcare services and professional services, metals and materials processing/distribution, B2B technology and commercial distribution, and food and agricultural businesses.
Their Oaklins affiliation provides access to 600+ advisors globally, enabling international acquisition facilitation and cross-border deal capability—evidenced by Heritage closing four international transactions in a five-week period in 2024.
Deal Track Record & Transaction History
Heritage has completed hundreds of transactions across its 48-year history, advising on both buy-side and sell-side engagements spanning a wide range of industries and deal types. Recent completed transactions demonstrate active deal flow and successful execution:
Recent Completed Transactions (2024-2026):
-
OmniMax International acquisition of Nu-Ray Metal Products (Jan 2026, buy-side advisory): Leading residential building products manufacturer acquired West Coast roofing accessories specialist. Second OmniMax acquisition completed with Heritage's buy-side advisory support spanning multiple transactions over a year-long relationship.
-
OmniMax International acquisition of Millennium Metals (Jan 2025, buy-side advisory): Metals acquisition as part of OmniMax's strategic acquisition strategy to consolidate the building products sector.
-
SprayEZ (Spray Equipment and Coatings) sale to Roebling Capital Partners (Feb 2025, sell-side advisory): Manufacturer and distributor of spray foam insulation equipment with two facilities (Yulee, FL and Oklahoma City, OK) sold to lower middle market PE firm focused on operational value creation.
-
MDM Commercial Enterprises sale to Exertis Almo/DCC Technology (closed Apr 2024, announced Jan 2025, sell-side advisory): Largest dealer of LG commercial products in the U.S. acquired by major global technology distributor with 40+ year track record.
-
Subaru of Jacksonville sale to Shottenkirk Automotive (Sept 2025, sell-side advisory): Automotive retail business acquisition by strategic buyer in sector.
-
Sight & Sound Productions recapitalization by Dubin Clark (July 2025): Recapitalization transaction demonstrating Heritage's buy-side acquisition experience.
-
AirPro Diagnostics sale (March 2025): Diagnostic services business sold.
-
Mittauer & Associates sale to CPH Consulting, LLC (April 2025, sell-side): Professional services firm acquisition.
Heritage's transaction database includes 100+ named transactions, ranging from smaller local businesses to $250M+ enterprise values. Their team has completed business valuations, debt/equity capital raises, corporate restructurings, and strategic advisory engagements across all transaction sizes.
Process & Fee Structure
Heritage operates with institutional-quality M&A process discipline while maintaining the responsiveness and relationship focus of a boutique firm. Their sell-side engagements typically include comprehensive buyer outreach, investor selection and vetting, quality of earnings support, management presentation coaching, and structured data room preparation. Deal timelines typically range from 6-9 months for complete sell-side processes.
Fee Structure: Heritage operates on a success-fee model aligned with client outcomes. The firm explicitly states a "value-based approach" where fee structure is "tied to the success of your transaction, ensuring that our interests are aligned with yours." Success-fee alignment model is standard in middle-market investment banking.
Heritage offers retainer structures (credited against success fees) for larger or longer engagements, with retainer amounts customized based on engagement scope and transaction complexity. The firm's fee-for-success model demonstrates confidence in deal execution capability.
Buyer Network & Relationships
Heritage has demonstrated relationships with major private equity sponsors, strategic acquirers, and add-on buyers across the lower middle market. Buyer relationships identified from recent transactions include Strategic Value Partners ($22B AUM global investment firm), Roebling Capital Partners (lower middle market PE fund), DCC Technology/Exertis Almo (global technology distributor), and Shottenkirk Automotive (strategic automotive retail buyer).
Beyond specific named relationships, Heritage has executed international transactions and demonstrated buyer network access across PE, family office, and strategic categories based on their transaction history spanning hundreds of deals over 48 years.
Competitive Positioning
Heritage's competitive differentiation rests on multiple dimensions: 48 years of market experience providing institutional knowledge of buyer preferences and valuation benchmarks; FINRA broker-dealer registration providing regulatory credibility; boutique responsiveness with financial center expertise; sector specialization through 15+ named industry specialists; and Oaklins global network providing cross-border capability without maintaining standalone international offices.
Team & Geographic Coverage
Heritage operates with approximately 40+ professionals across Jacksonville and Savannah offices. The team includes experienced principals averaging 15-25+ years of M&A experience, supported by industry specialists in healthcare, environmental engineering, manufacturing, capital markets, metals, aviation, and technology sectors. Geographic coverage spans 17 U.S. states and territories via FINRA registration with international capability through Oaklins network membership.
Total word count: 1,645 words