Green Industry Advisors Research
Advisory Approach
Green Industry Advisors is a specialized M&A advisory firm exclusively serving the green industry, encompassing lawn care, landscape maintenance, tree care, pest control, and related outdoor services sectors. The firm operates with a highly focused thesis: green industry businesses require specialized advisors who understand the unique operational, seasonal, and margin dynamics of landscape services, not generalist M&A bankers who treat every business the same way.
The firm's sweet spot is founder- and family-owned landscaping businesses with revenues between $2 million and $50 million, primarily in commercial landscape maintenance but also including residential lawn care treatment and tree/shrub services. These businesses often face complex succession decisions as founding operators approach retirement, yet their niche expertise makes them attractive to both strategic acquirers and private equity platforms consolidating the fragmented green industry.
Green Industry Advisors is not a fit for businesses outside the green industry, nor for companies seeking quick, transactional exits without proper preparation. The firm believes deeply in thorough preparation, comprehensive buyer outreach, and ensuring cultural fit between sellers and buyers—particularly when the selling founder intends to remain post-transaction.
Sector Focus
The firm's expertise is exclusively concentrated in the green industry:
- Commercial Landscape Maintenance: Full-service grounds management for commercial properties, including office parks, HOAs, retail centers, municipalities, and institutional clients
- Residential Lawn Care Treatment: Chemical lawn care, fertilization, weed control, and tree/shrub care services
- Pest Control Services: Exterior pest control as an add-on service for lawn care providers
- Snow and Ice Services: Seasonal diversification offering for northern-climate landscapers
- Landscape Installation: Enhancements, seasonal color, irrigation systems, and hardscaping
Within these segments, the firm has particular depth in companies with recurring revenue models, route density advantages, and established operational systems. The firm understands how green industry businesses are valued based on route efficiency, customer retention rates, technician productivity, and seasonal cash flow management.
Deal Track Record
Green Industry Advisors has completed multiple transactions in the green industry:
- Swift Lawn and Landscape → Shoreline Equity - ALP (2024): Exclusive sell-side advisor on the sale of a commercial landscape maintenance company to a private equity buyer
- Gro-Masters → LawnPRO Partners/HCI Equity Partners (January 2025): Financial advisor to Gro-Masters, a Savannah-based lawn care treatment and exterior pest control company founded in 1987, in its sale to HCI Equity Partners-backed LawnPRO Partners—LawnPRO's eleventh acquisition
- Martin Landscape → Landscape Workshop/Carousel Capital (September 2023): Seller's financial advisor on the sale of Martin Landscape, a South Carolina coastal regional landscaper founded in 2004, to Landscape Workshop (backed by Carousel Capital and McKinney Capital)
- Exscape Designs + Green Impressions Merger (2025): Exclusive intermediary facilitating the merger of Exscape Designs and Green Impressions, creating a new Ohio-based landscape services platform
The firm has also been involved in several other green industry transactions as evidenced by AMAA tombstones and industry publications.
Process & Fee Structure
Green Industry Advisors runs a structured, relationship-driven sell-side process:
- Pre-Engagement Assessment: Comprehensive evaluation of business readiness, including financial performance, operational systems, and management depth
- Preparation Phase: Creation of marketing materials, identification of potential buyer universe, and preparation for diligence
- Market Outreach: Targeted outreach to qualified buyers, including strategic acquirers and private equity platforms active in the green industry
- Diligence Management: quarterbacking the due diligence process, coordinating information requests, and managing buyer questions
- Negotiation & Closing: Support through legal document negotiation, working alongside seller counsel to structure optimal terms
The firm emphasizes transparency and collaboration throughout the process, providing clients with detailed project plans, timelines, and regular progress updates. The typical engagement timeline is 6-12 months from engagement to close.
Fee structure information is not publicly disclosed. The firm likely follows industry-standard success fee models common in the lower middle market, with potential retainers during the engagement period.
Buyer Network
Green Industry Advisors maintains relationships with strategic buyers and private equity firms actively acquiring green industry companies:
Private Equity Buyers:
- HCI Equity Partners (via LawnPRO Partners platform)
- Shoreline Equity Partners (via Shoreline Equity - ALP)
- Carousel Capital (via Landscape Workshop)
- McKinney Capital
- Various other lower-middle-market PE firms with green industry focus
Strategic Buyers:
- Regional and national landscape platform companies
- Large-scale landscaping consolidators
- Outdoor services roll-up platforms
The firm's deep specialization in the green industry allows it to identify and connect sellers with buyers who understand the operational nuances and value drivers of landscape businesses, increasing the likelihood of successful transactions and post-closing integration.
Competitive Positioning
Green Industry Advisors differentiates itself through:
- Pure Green Industry Specialization: Unlike generalist M&A advisors, the firm focuses exclusively on lawn care, landscape, and outdoor services businesses
- Operator's Perspective: William Davoli's 35+ years as a C-level executive in the green industry, including ownership and operation of landscape companies ranging from under $1 million to over $350 million in revenue, provides unique credibility with seller-founders
- Third-Generation Expertise: The firm's leadership comes from a multi-generational landscape family, bringing deep industry relationships and intrinsic market understanding
- Comprehensive Service Approach: Beyond M&A advisory, the firm offers business consulting, Aspire software implementation support, and growth capital assistance
- Selective Client Engagement: The firm limits the number of concurrent engagements to ensure dedicated attention and high-touch service
Not a Fit If
Green Industry Advisors typically declines:
- Businesses outside the green industry (lawn care, landscaping, tree care, pest control)
- Companies seeking quick exits without proper preparation or buyer outreach
- Transactions where cultural fit between buyers and sellers is disregarded
- Businesses unwilling to invest in preparation and positioning
Team
William Davoli, CEO: A highly experienced C-level executive in the green industry with over 35 years of experience. Davoli is a third-generation landscape professional who has owned and operated landscape maintenance and construction companies across the United States. His career spans businesses with revenues from under $1 million to over $350 million, giving him comprehensive perspective on companies of all sizes. He possesses extensive expertise in managing mergers and acquisitions from both buyer and seller perspectives, with deep understanding of negotiation, due diligence, and integration processes. Davoli is a member of M&A Source and holds the contact point for all client engagements.
The firm operates as a boutique practice, allowing for highly personalized service and direct partner involvement throughout each engagement.
Geographic Coverage
Green Industry Advisors is based in Dallas, Texas (2120 Olive Street, Dallas, TX 75201) but serves clients nationally. The firm's transaction activity spans multiple states including Georgia, South Carolina, Ohio, and Texas, reflecting the national scope of green industry consolidation.