Crowne Atlantic Business Brokers Research
Advisory Approach
Crowne Atlantic Business Brokers is a family-owned M&A advisory and business brokerage firm specializing in facilitating the sale and acquisition of small to mid-market businesses throughout Florida and the Southeastern United States. Founded in 2004 by Jackie Ossin Hirsch, who has been actively buying, selling, and advising on business transactions since 1998, Crowne Atlantic operates with a seller-centric, relationship-driven thesis: successful business sales require institutional-quality process management, transparent communication, and exhaustive buyer outreach at scale. The firm believes that business owners deserve more than transactional brokerage—they deserve advisors who understand the emotional and financial dimensions of selling a legacy business and who manage the process with the same rigor that institutional investment banks apply to much larger transactions.
Crowne Atlantic's advisory approach emphasizes preparation, positioning, and execution excellence. They work closely with sellers to properly structure the business for sale, ensure financial documentation is clean and audit-ready, position the company competitively against comparable transactions, and then execute a broad-based buyer outreach campaign that typically includes strategic acquirers, private equity sponsors, family offices, and management-led recapitalizations. This institutional rigor applied to smaller markets (companies valued $1M-$30M) is their core differentiation.
Sector Focus
Crowne Atlantic has successfully facilitated over 650 transactions across virtually every primary industry sector. They maintain particular depth in:
Manufacturing & Industrial Services: The firm has closed numerous manufacturing transactions, including discrete manufacturing operations, specialty chemicals, contract manufacturing, and industrial services firms. Their team includes advisors with operational backgrounds who understand plant economics, supplier relationships, and working capital dynamics.
Healthcare & Medical Services: Crowne Atlantic has brokered multiple healthcare transactions including medical home health care businesses, physician practices, behavioral health platforms, and ancillary healthcare service providers. They understand healthcare regulatory requirements, staffing dependencies, and payor relationship structures.
Professional Services & Business Services: The firm regularly advises on the sale of professional service firms including accounting practices, law firms (they've facilitated sales of multi-location law practices with 19+ attorneys), business consulting firms, and management advisory practices.
Retail & E-commerce: Crowne Atlantic has facilitated transactions in retail storefronts, e-commerce businesses, and specialty retail, including vehicle wrap companies, doughnut shops, and other consumer-facing businesses.
Service-Based Businesses: Significant experience with service trades including plumbing, HVAC, cleaning, towing, and other recurring-revenue home and commercial service businesses.
Process & Fee Structure
Crowne Atlantic runs professional, structured sell-side processes with clear timelines and buyer management. Based on their published guidance:
- Typical engagement timeline: 8-12 months from engagement to close (10 months average for $5M-$50M valuations)
- Fee structure: Success fee model (commission-based only when transaction closes)
- Main Street businesses (under $1M revenue): 8-10%
- Lower middle market ($1M-$25M revenue): 4-8%
- Middle market (over $25M): Negotiable
- Retainer: Available for larger, complex engagements
- Services included: Business valuation, marketing strategy, buyer identification and outreach, LOI negotiation, due diligence management, legal/accounting coordination, and closing facilitation
Deal Track Record
Since founding in 2004, Crowne Atlantic has facilitated 650+ transactions. The firm's recent activity includes:
- Sale of medical home health care business (Central Florida)
- Sale of vehicle wraps company
- Brokerage of multi-location law firm with 10+ offices and 19 attorneys
- Sale of doughnut shop
- Sale of plumbing business
- Sale of daycare facility (Dr. Phillips area)
- Sale of luxury wraps business
- Sale of tow truck company (Orlando area)
- Multiple transactions in cleaning services, staffing, and retail
The breadth and frequency of completed transactions demonstrate strong market connectivity and execution capability across diverse verticals. The founder's claim of 400+ personal transactions since 1998 indicates deep experience and deal flow.
Buyer Network
Crowne Atlantic has relationships with strategic acquirers, small-to-mid-market private equity sponsors, family offices, and management-led recapitalization funds. Their typical buyer base includes:
- Regional and local strategic acquirers in manufacturing, healthcare, and professional services
- Lower middle market private equity sponsors focused on add-on or platform acquisitions
- Family offices seeking diversification through business acquisition
- Management buyers (existing management teams seeking to take control)
- Recapitalization sponsors facilitating founder liquidity events
Competitive Positioning
Crowne Atlantic differentiates through:
- Founder expertise: Jackie Ossin Hirsch has 27+ years of business transaction experience, bringing both buy and sell-side perspective
- Institutional process applied to SMB: While competitors treat $1M-$30M transactions as purely transactional, Crowne Atlantic applies rigorous process management, comprehensive marketing strategies, and sophisticated buyer outreach
- Regional market knowledge: Deep relationships in Florida and Southeastern business communities
- Family-owned reliability: Operating as a family business since 2004 enables long-term relationship focus over quarterly targets
- All-industry capability: Rather than specializing narrowly, the firm has proven execution across manufacturing, healthcare, professional services, retail, and service businesses
- Seller advocacy: Positioned as true advisors to sellers, not just order-takers
Not a Fit If
Crowne Atlantic likely declines engagements involving:
- Distressed businesses in bankruptcy or pre-bankruptcy situations
- Highly complex corporate structures requiring investment banking infrastructure
- Transactions in industries outside their core competencies (though this is rare given their breadth)
- Sellers unwilling to properly prepare documentation and financial statements
Team
Jackie Ossin Hirsch - Founder, Licensed Real Estate Broker. 27+ years of business transaction experience starting in 1998. Founded Crowne Atlantic in 2004. 400+ transactions personally. Active national speaker on buying and selling businesses. Serial entrepreneur and SMB investor (8X investor).
Lee Ossin - Licensed Real Estate Broker & Business Intermediary. 325+ business transactions since 2004. Primary day-to-day transaction advisor. Expertise in deal structuring, F-reorganizations, and SBA-backed transactions. Active on LinkedIn sharing transaction expertise.
Archie Ossin - Owner, Business Intermediary & Broker. Part of founding team. Involved in client relationships and transaction execution.
Geographic Coverage & Market Position
Headquartered in Maitland, FL (620 N Wymore Rd, Suite 260) with operations throughout Central Florida and the greater Southeastern United States. Core markets include Orlando metro, Tampa, Jacksonville, and expanding Southeastern presence. Also have represented transactions as far as Dallas and beyond, though primary focus remains Florida-based businesses.
Recent Recognition
IBBA (International Business Brokers Association) award winner. Listed as award-winning Florida business broker across multiple recognized directories (BizBuySell, BizQuest, IBBA).
Market Approach
Crowne Atlantic actively markets their listings across multiple channels including BizBuySell, BizQuest, Craigslist, and their own website. They maintain active social media presence on LinkedIn (Jackie Ossin Hirsch, Lee Ossin), Instagram (crowneatlanticbusinessbrokers), Facebook (crowneatlantic), and YouTube, providing educational content on buying/selling businesses and sharing recent transaction announcements.