Business Acquisition Advisors, LLC Research
Advisory Approach
Business Acquisition Advisors, LLC (BAA) is a Southeastern-based M&A advisory firm founded in 2023 that serves the lower middle market with a focus on creating leverage for business owners. The firm operates with a clear thesis: they exist to give business owners confidence, guidance, and support throughout the transition process so they can enjoy the next phase of their lives. Their tagline "We Create Leverage for Our Clients!" reflects their strategy of positioning sellers to secure the right buyer at the highest market price and most favorable market terms.
The firm is industry-agnostic but maintains particular expertise across several verticals based on their team backgrounds. They differentiate themselves through four core pillars: Knowledge (highly educated advisors with sought-after certifications requiring transaction experience and continuing education), Process (designed to put sellers in the driver's seat with customized marketing strategies and structured acquisition processes), Focus (deep attention to the emotional and practical aspects of business transition including employee livelihood, legacy, tax implications, and post-closing planning), and Experience (expertise spanning multiple sectors and deal sizes, from main street businesses to transactions involving publicly traded companies).
Sector Focus
Business Acquisition Advisors is explicitly industry-agnostic, stating they pride themselves on representing clients across all sectors with integrity and professionalism. However, their team backgrounds suggest strength in several key verticals:
Manufacturing & Industrial
Jason Goldberg brings two decades of experience in manufacturing and industrial sectors, including executive leadership at Ingersoll Rand's Club Car Division. This provides BAA with deep understanding of manufacturing operations, supply chain dynamics, and industrial buyer networks.
Healthcare
Mordecai Evans has extensive experience in healthcare according to his professional background, giving the firm insight into healthcare services businesses, medical practices, and healthcare-related companies that frequently transact in the lower middle market.
Technology & Media
Goldberg's background includes technology and media through his work at Greg Norman Media, positioning BAA to advise technology-enabled services, digital media, and content businesses.
Business Services
The firm's experience spans professional services, staffing, and B2B service companies throughout the Southeast.
Retail & Consumer
Their Axial-recorded transaction of Savvy Shopper, LLC (a furniture and home furnishings retail business) demonstrates their capability in consumer retail and e-commerce sectors.
Transportation & Aviation
Goldberg's executive experience at Delta Air Lines provides domain expertise in aviation, transportation, and logistics-related businesses.
Deal Track Record
According to their Axial profile, Business Acquisition Advisors has closed one tracked transaction: the sale of Savvy Shopper, LLC, a furniture and home furnishings retail company, to an independent buyer in October 2025. This transaction demonstrates the firm's ability to successfully represent retail/consumer goods businesses and facilitate sales to individual buyers rather than exclusively institutional acquirers.
As a relatively young firm founded in 2023, BAA's public deal record is still developing. Their team members' individual experience predates the firm's formation, with Mordecai Evans active in M&A advisory since at least 2018 based on his M&A Source membership date. The firm positions itself as having experience ranging from closing main street businesses to recent transactions involving publicly traded companies, suggesting broader deal activity that may not be fully captured in public databases.
Process & Fee Structure
BAA follows a structured 10-step sell-side process designed to create competitive tension and maximize outcomes:
- Initial Consultation with a qualified M&A advisor
- Advisor Engagement
- Advisor creates a customized "Business Marketing Strategy"
- Packaging and confidentially marketing the business
- Interview and qualify prospective buyers
- Buyer/Seller meeting coordination
- Review and negotiate the Letter of Intent
- Due diligence and ongoing marketing
- Negotiate the Definitive Purchase Agreement
- Closing
The firm emphasizes six key value-add areas: confidentiality (protecting business value during sale process), pricing (market-based valuation methodologies), marketing (customized strategies to attract qualified buyers), buyer recruitment & screening (identifying and vetting qualified prospects), financing (helping buyers secure capital through their network), and closing (shepherding deals to completion).
While specific fee structures are not publicly disclosed, BAA operates on standard industry models typical for lower middle market business brokers, likely involving engagement retainers and success fees tied to transaction completion. The firm offers Broker Opinion of Value (BOV) services for business owners seeking preliminary valuations.
Buyer Network
Business Acquisition Advisors maintains connections with both individual buyers and institutional acquirers. Their recorded transaction involving an independent buyer demonstrates their ability to sell to individual purchasers rather than exclusively targeting private equity or strategic buyers. The firm's presence on Axial (an M&A platform connecting advisors with investors) suggests they maintain relationships with financial buyers including private equity groups, family offices, and search funds. Their team's backgrounds in corporate executive roles at major companies (Delta Air Lines, Ingersoll Rand) likely provide connections to strategic buyers in manufacturing, aviation, and industrial sectors.
Competitive Positioning
BAA differentiates itself in the Augusta/Southeast M&A market through several key factors:
Certifications & Professional Standing: Both lead advisors hold prestigious industry certifications (Mordecai Evans holds CBI and CM&AP designations; Jason Goldberg is an IBBA member). The firm maintains active membership in M&A Source and the International Business Brokers Association (IBBA), demonstrating commitment to professional standards and continuing education.
Operational Expertise: Unlike pure generalist business brokers, BAA's team includes former corporate executives with deep operational experience. This allows them to credibly assess operational value, identify improvement opportunities pre-sale, and speak the language of sophisticated buyers.
Regional Focus: The firm concentrates on Georgia and South Carolina, with both advisors licensed in both states. This regional specialization provides local market intelligence, regulatory expertise, and buyer networks that larger national firms may lack.
Technology & Automation: BAA explicitly mentions incorporating automation at certain stages of their process to streamline transactions, suggesting they leverage technology for efficiency that traditional brokers may not.
Not a Fit If
Based on their positioning and stated focus, Business Acquisition Advisors is likely not a fit for:
- Businesses below $2 million in revenue (their stated minimum is $2M-$3M)
- Businesses above $50 million in enterprise value (their upper stated limit)
- Startups or early-stage companies without established financial performance
- Businesses outside their geographic focus (Georgia/South Carolina) seeking specialized local market knowledge elsewhere
- Sellers seeking a limited or off-market process (BAA emphasizes comprehensive marketing and competitive tension)
- Businesses requiring highly specialized industry expertise outside their team backgrounds (e.g., highly regulated sectors like biotech, fintech)
Team
Mordecai Evans – Lead Business Advisor & Founder
- Certified Business Intermediary (CBI) from International Business Brokers Association (IBBA)
- Certified Mergers & Acquisition Professional (CM&AP) from Coles College M&A Academy at Kennesaw State University
- Licensed Real Estate Broker in Georgia and South Carolina
- M&A Source member since October 2018
- Background includes healthcare and business ownership experience
- Email: mevans@baallc.biz
Jason Goldberg – Senior Business Advisor (joined October 2025)
- Two decades of executive leadership experience in aviation, manufacturing, and technology
- Former roles at Delta Air Lines, Ingersoll Rand's Club Car Division, and Greg Norman Media
- Founder of Elevate Business Solutions (business consulting for small/mid-market organizations)
- Georgia Institute of Technology – Mechanical Engineering
- Emory University Goizueta Business School – MBA
- Certified business and executive coach with FocalPoint International
- Advanced credentials in strategic planning facilitation from Leadscape Learning
- Licensed in Georgia and South Carolina
- IBBA member
- Phone: 706-267-4811
- Email: jgoldberg@baallc.biz
- LinkedIn: https://www.linkedin.com/in/jason-goldberg-b41a525
Geographic Coverage
Primary: Georgia (headquartered in Augusta) Secondary: South Carolina (both advisors licensed in SC)
The firm is regionally focused on the Southeast, with particular strength in Augusta and surrounding markets. Their Augusta headquarters provides strategic access to Georgia's business corridor and South Carolina's growing market. Both advisors being licensed in both states allows them to serve businesses throughout the region seamlessly.