BrightTower/Deal History

Deal History

14 completed transactions spanning 2021–2026 · 4 industries

14
Deals Tracked
4
Industries
2021–2026
Years Active
Business Services3
Sale of Optimal to OneMagnify2026
Acquired by PE: OneMagnify

Advised on the sale of Optimal (formerly ORIX Corporation USA Effective Spend), a data-driven digital performance marketing platform, to OneMagnify (Crestview Partners). Specialist in paid media, digital marketing, analytics and proprietary technology solutions.

Sell SideSell Side Advisor
Sale of RevLocal to Hibu2024
Strategic acquirer: Hibu

Exclusive financial advisor to RevLocal, a digital marketing provider, on its sale to Hibu. Shows expertise in digital marketing and SMB services consolidation.

Sell SideSell Side Advisor
Sale of R2integrated to Protiviti2022
Strategic acquirer: Protiviti

Advised digital experience agency R2integrated on its sale to Protiviti. Transaction resulted in R2i C-suite executives becoming managing directors.

Sell SideSell Side Advisor
Media & Entertainment6
Sale of Bisnow to Axel Springer2026
Strategic acquirer: Axel Springer

Exclusive sell-side advisor on the sale of Bisnow (The Wicks Group), a leading B2B media and events platform in commercial real estate, to Axel Springer (will be part of Brew Media Group with Morning Brew Inc.). Transaction closed March 2026.

Sell SideSell Side Advisor
Sale of PureRed to Inspired Thinking Group (ITG)2025
Strategic acquirer: Inspired Thinking Group (ITG)

Advised PureRed, an omnichannel content and technology provider, on its sale to Inspired Thinking Group (ITG). Demonstrates expertise in digital content and marketing technology consolidation.

Sell SideSell Side Advisor
Strategic Combination of TechTarget with Informa Tech2024
Strategic acquirer: Informa PLC

Served as financial advisor to TechTarget in strategic combination with Informa Tech. Demonstrates track record with Informa PLC on B2B information and technology content consolidation.

Sell SideSell Side Advisor
Sale of Winsight to Informa PLC2023
Strategic acquirer: Informa PLC

Advised leading B2B information provider Winsight on its sale to Informa PLC. Reflects repeated relationship with Informa and expertise in B2B information publishing consolidation.

Sell SideSell Side Advisor
Sale of Industry Dive to Informa PLC2022
Strategic acquirer: Informa PLC

Advised on the sale of Industry Dive, a B2B audience development and specialist content leader, to Informa PLC. Completed July 2022.

Sell SideSell Side Advisor
Acquisition of Netline Corporation by Informa2021
Strategic acquirer: Informa PLC

Served as exclusive financial advisor to Informa on its acquisition of Netline Corporation, a leading B2B content syndication and lead management platform. Early Informa relationship.

Sell SideSell Side Advisor
Professional Services3
Sale of Firehouse Strategies to Precision2026
Acquired by PE: Precision Strategies

Exclusive sell-side advisor on the sale of Firehouse Strategies (backed by Semper Fi and Aldine Capital Partners), a full-service public affairs and strategic communications firm, to Precision Strategies (backed by Abry Partners). Transaction creates a bipartisan public affairs powerhouse.

Sell SideSell Side Advisor
Sale of PLUS Communications and FP1 Strategies to Omnicom2023
Strategic acquirer: Omnicom

Advised top public affairs firm PLUS Communications and political consulting firm FP1 Strategies on their sale to Omnicom. Demonstrates expertise in professional services and strategic communications consolidation.

Sell SideSell Side Advisor
Acquisition of RKD Group by Incline Equity Partners2022
Acquired by PE: Incline Equity Partners

Advised Incline Equity Partners on its acquisition of RKD Group, a non-profit fundraising services provider. Demonstrates expertise in professional services and non-profit advisory.

Sell SideSell Side Advisor
Software & SaaS2
Sale of MikMak to SPINS2026
Acquired by PE: SPINS

Advised MikMak (Wavecrest Growth Partners portfolio company) on its sale to SPINS (Warburg Pincus, General Atlantic, Georgian). MikMak is a commerce intelligence and orchestration platform driving sales for global brands at leading retailers.

Sell SideSell Side Advisor
Sale of RepTrak to Periscope Equity2024
Acquired by PE: Periscope Equity

Advised RepTrak, a reputation intelligence leader, on its sale to Periscope Equity. Demonstrates sector expertise in B2B SaaS and insights technology.

Sell SideSell Side Advisor